Ceilings of Glass

We (well, me) here at The Female Fan like to take on a wide range of issues relating to the sports industry. Tonight’s issue? Gender. Yes, readers, it’s another feminist-y post – I know you’ve been waiting ages for it.

So let’s take a look at our subject for this post, a Verizon Wireless NFL Mobile commercial called “Jane.”

Based on the package you get, NFL Mobile can provide highlights, updates, and even live footage of games. As the description attests, with this app, “no one will know the game better than you.” Sounds pretty cool, right? Like a football fan’s new best friend. The only reason I don’t have the equivalent of something like this for baseball is because if I did, any relationship I had outside of my smartphone would cease to exist. So my issue is not with the product itself. My issue is with Jane.

We don’t see Jane for very long – only 33 seconds to be exact – but in our short time with her we can learn a whole lot. When we first meet Jane, she has just discovered NFL Mobile. What was her life like before that? From the glimpse we get in those first few seconds, it looks pretty lonely; she is sitting in her dark living room, with her hair messily pulled back, sweats on, surrounded only by her cats. So I’ll just say what everyone is thinking: before NFL Mobile, Jane is a cat lady.

But what about after? Readers, NFL Mobile changes Jane. The transformation isn’t immediate – it takes a few Packers games before she’s up on all the rules and lingo. It’s not long though until she’s the one who knows all the latest stats and… wait a minute. Who’s that girl at the end of the commercial elbowing Drew Brees? Long straight hair, all made up, no glasses, cute sundress? Is that Jane?! Certainly doesn’t look like the Jane I knew 30 seconds ago. Does this mean what I think it does? NFL Mobile can change my looks? Can it make me prettier? Hey! Maybe NFL Mobile can even get me a boyfriend!

Do we see the problem here? I’ll admit, I didn’t the first time I saw it. But a few views later I was pretty upset. Yes, Jane looked pretty lonely at the beginning of the commercial, and sports are a great way to socialize. Fan communities are some of the strongest, and showing that this sports app is helping to create a social transformation is fine – but why does it need to be accompanied by a physical transformation as well? Never, while watching a sporting event have I thought about getting my hair done, changing my look, or going shopping (well maybe it’s not true about that last one, but I like to shop, okay!). So why is it that during her evolution as a sports fan – which was prompted by NFL Mobile – Jane has also chosen to undergo a makeover? In other cases you might be able to call it a stretch or a loose connection, but this is a 33 second commercial. Everything was chosen and planned out with a reason or purpose in mind.

So the next time you see this commercial, cover the eyes of any young, impressionable girls who are near you. Tell them that this isn’t what sports are about. If you’re looking to learn more about the game, NFL Mobile is probably a great app for all things football all the time. Looking for a makeover though? Try the mall. I’ll be on the couch in an old t-shirt and jeans watching the Giants.

 

It’s Basketball Season

Confession time: before coming to UNC, I wasn’t really a basketball fan. It’s not that I had any issue with the sport, didn’t hold anything against it – it just wasn’t on top of my list of things to watch. Let’s remember, though, that for the longest time I was a one sport kind of woman. Baseball was anything and everything I needed.

And then I came here. Home of a storied basketball tradition. Michael Jordan’s alma mater. My dorm is minutes away from the Dean Dome, basketball cathedral. I still remember my tour guide telling me that it was acceptable to change my religion on Facebook to ‘Church of Roy’ during basketball season. It’s been almost too much for my inner sports geek to handle.

So imagine my surprise about our prompt addressing ‘diminishing interest’ in college basketball. Really? Are you sure?

SBJ does, of course, bring up relevant, legitimate points. Being in the center of the sport’s biggest rivalry numbs me to everything else going on around it. Unfortunately, what I think is the biggest contributor to decreased interest is perhaps one of the mos difficult to fix: scheduling. Football season isn’t even over it, we’re just getting into NCAA tournament play for sports like soccer, field hockey, and volleyball – and the men’s basketball team had it’s first two regular season games this past weekend. Turnout at the Smith Center was good, but by no means did either game look like a sell-out. Now, the team jets off to California and then Hawaii. They won’t have another game in North Carolina until December.

As a sports fan, I love the frenzy of sporting events going on right now. In addition to the collegiate events I mentioned, we’re also in the full swing of the NFL season, and things are starting to heat up with the NBA. (We should also be in the midst of another NHL season, but I’m afraid that’s another rant for another day.) For some individual sports, however, it might not be the best environment in which to draw audiences. College basketball starts to heat up with March Madness right as everything else starts to slow down. It seems to be the perfect fit for the sport – having the most exciting slate of games when there’s little else to distract fans. An interesting comparison between basketball and football noted that more media revenue goes into football during its regular season, while the exact opposite is true for basketball. To me this makes perfect sense. The bowl games are spread out with varying levels of significance; watching these teams match-up during the regular season is often more exciting because the outcomes have larger impacts. In basketball, however, impact is greatest during the NCAA tournament, when on any given night a 15 seed could upset a 2 seed (did someone say Lehigh?).

One TV executive quoted in the article that one way to drive interest and excitement during the regular season would be to increase the Duke-Carolina series from 2 games to 4. For sports fans, something like that would be great. For my nerves on the other hand? I’ll get back to you.

Tricky Topics

We’ve got a few questions to answer tonight readers, so let’s get right down to it.

Sports Heroes – The Curious Case of Lance Armstrong

My professor posted an interesting New York Times article by William Rhoden for us to read. “Seeing Through the Illusions of the Sports Hero” discusses star athletes and how we often treat them as role models. This view has become particularly muddled in recent years with the prevalence of steroids, the shattering of Tiger Woods’ reputation, and now the fall of Lance Armstrong.

I could go on and on about Armstrong’s story (and probably will at some point), but right now I’ll use this space to discuss another point of Rhoden’s.

“There is nothing heroic about the athlete who plays hurt and performs brilliantly, the hitter who smacks the game-winning home run or the kicker who makes the winning field goal on the last play of the game,” he writes.

Sorry, sir, but I disagree. Yes, professional athletes are paid to play their sport, to perform. Hitting home runs, kicking field goals, and sometimes even playing through some pain are all expected of them. The fact that they are able to do these things is not what makes them heroic – it is the situations in which they do them. The flashbulbs of cameras, the roaring crowd, the jeers from opposing fans. How many people can come through in the clutch and perform under those circumstances? That is what  makes the hero. Those are the special ones – the jerseys we buy, the posters we put up, the ones that young athletes aspire to be.

Yes, they’re still human, as we’ve learned with all too many players. I still remember my reaction when I found out that Alex Rodriguez had tested positive back in 2003 (though maybe I won’t reprint that here). I was crushed. He was supposed to be the clean one to break the home run record – and in a Yankee uniform!

So should we hold up athletes as our role models, our heroes? Maybe not. But that doesn’t mean we won’t. After all, I know I wasn’t the only one who was excited about the tear Melky Cabrera went on before his positive test came out. And that also doesn’t mean we should condemn everyone. My generation grew up with the heroes of Derek Jeter and Chipper Jones. A younger generation of fans will get to watch and root for players like Mike Trout – and there’s nothing wrong with that.

Rights & Religion

On to another, perhaps more difficult, topic. In class this past week we discussed a number of cases involving the question of whether or not prayer should be allowed at the sports games of public high schools and universities. There’s freedom of religion, but there’s also separation of church and state. Decisions regarding this have been, for the  most part, vague and inconsistent. Rules vary for high school and college, and there are also distinctions between the mention of ‘God’ and the mention of ‘Jesus.’

This was not something that I had ever dealt with, but apparently a public prayer before the start of a football game is not uncommon in some places. Reading and talking about it, though, I immediately knew that if I was put in that situation I would be extremely uncomfortable. (Something tells me this is not the type of prayer usually done before games.)

Some people raised ideas such as announcing the prayer, and allowing those who are not religious or not of the same faith to “tune it out” or “do their own thing” during that time. Is that an image sports teams would really want to present to fans? “This is how we’re going to do it, and if you don’ t like it… just makes yourselves busy till we’re done excluding you.” Last time I checked, it’s pretty hard to tune out the loudspeaker or a crowd of tens of thousands of people. (When Gio scored this weekend even people in the library could hear the roars from Kenan Stadium.)

This is a class about marketing. Marketing is about getting and keeping the attention of fans, a lot of which has to do with image. Image should be positive;  exclusion is not. Why risk it? Professional sports don’t seem to miss prayer – high school and college sports will be fine without it too.

A Man’s World

It’s happening – The Female Fan post laced with feminism that you’ve been dreading.

At UNC, most of the Sports Administration professors require students to have a subscription to Sports Business Journal. The Oct. 8-14 issue featured a section called “Game Changers: Women in Sports Business”  which highlighted women in high-power positions across various aspects of the sports industry. My professor used this as an opportunity for a new prompt: what parts of the business aren’t featured? Where are women underrepresented?

Naturally, I went to the world of baseball.

The running joke in my family has always been that I’m after Brain Cashman’s job – to be the general manager of the New York Yankees. If I somehow got that job offer tomorrow, it would make me the first female to serve as a general manager in Major League Baseball. But something tells me that I will be beat out for that distinction by a woman by the name of Kim Ng.

Currently the Senior Vice President of Baseball Operations for the league, Ng has also served as an assistant general manager for the New York Yankees and Los Angeles Dodgers. Though she works for the league now, the dream is still to one day be working for a team again, without the word ‘assistant’ in front of her title. She has come so far and done so much in a sport known for being an old boy’s club, for being traditional. She is, as one article aptly put it, “the most powerful woman in Major League Baseball.”

A deserving label, to say the least. I am so excited to watch her career advance, and I eagerly await the press conference that announces her new position as General Manager.

Thoughts on Tailgating

New prompt! 

We all know tailgating has become a huge part of football culture – on both professional and college levels. But what are the teams and leagues doing about this? Is the marketing staff giving this particular segment proper attention? Should they be? 

My initial answer is no. People who devote a significant amount of time and energy to tailgating are most likely devoting a significant amount of money to the activity as well. These are people with strong ties to their team – most tailgaters are probably season ticket holders. At the college level they might even be alumni who frequently make donations. My point is: fans who tailgate are already pretty loyal fans.

On the flipside of this issue, however, is the idea that it is easier to sell more to current customers than it is to engage a new customer. There’s the 80/20 rule, the importance of retaining season ticket holders. So from this perspective, tailgaters deserve a certain amount of marketing attention. Perhaps it can be as simple as recognition – I have seen promotions in which particular tailgating parties are singled out and given a prize for their show of loyalty and spirit. 

The best mantra to use in relation to tailgaters, though, might be this: keep them happy and strike a positive balance, because kicking them out of your parking lot might also mean taking them off your list of season ticket holders. 

A Class Divided

This past week in my sports marketing class we viewed a PBS Frontline special called “A Class Divided.” I’m still working with my 300 word limit, so I’ll keep the summary short and sweet and give you a link to do some more exploring if you’re interested. (Here it is.)

A third grade teacher in an all-white town in Iowa decided to teach her kids a rather unconventional lesson in the 1960s. In order to have them really learn about racism and discrimination she had them discriminate against each other – all on the basis of eye color. For young kids that had never experienced any form of prejudice or harassment, it was an eye-opening experience. The shift in perspective permanently changed their world views.

It was an unbelievably daring exercise, and I am glad not only that Ms. Elliot was able to carry it out, but that she felt it was necessary. Choosing to focus on a trait such as eye color was brilliant because of the parallels that can be drawn. You are not responsible for, nor can you change the color of your eyes; the same can be said for things like race and sexual orientation. Choice is not involved in these cases and yet people are constantly antagonized for them. Fair? Not exactly.

I would like to think that instances of blatant racism are no longer evident in sport. I am also willing to acknowledge that I am perhaps being a bit naive – but I hope my first thought has more truth to it. What bothers me the most is the seeming lack of diversity in sport. So many sports seem to be dominated by a particular race or ethnicity. Why does Jeremy Lin seem to be one of a kind? How many European baseball players do you know? How many black hockey players? To see a more diverse sporting environment would mean, to me, that progress is being made.

Yankee Universe

My professor’s latest prompt asks us why we are passionate about our favorite team.

Goodness, where to start with the New York Yankees?

I, like many other people, was born into my sports allegiances. I grew up in a New Jersey suburb, about two minutes (depending on whether the light was green) from where my mother had grown up, and only a few hours from my father’s childhood home in Albany. We root for New York teams because Jersey technically only has one team of its own – the Devils. (I say technically because although the Jets and Giants are New York teams by name all their home games are played in East Rutherford, NJ. But I digress.)

Baseball – despite being one of the Big 4 leagues and its longstanding label as ‘America’s Pastime’ – is subject to a lot of naysayers. It’s too slow, they say. Too many rules, they complain. Yet for some reason, neither of these things have ever bothered me. Baseball was the first sport I watched, the first sport I learned – and I was watching and learning with the New York Yankees as my example.

I went to my first baseball game in 1998 – right smack dab in the middle of a dominant Yankee dynasty. I cannot remember a Yankee team without Derek Jeter or Mariano Rivera. In the (almost!) 20 years of my life they have been the World Series Champions 5 times (I could tell you that I really only have a good memory of the 2009 win, but every other fan in baseball would shoot death glares through their computer screens).

In short, the Yankees have spoiled me. My thanks to them? Undying loyalty. I’ll be sporting the pinstripes and interlocking NY for a long time.

Major League Tennis

The next week will be a big one for tennis. As we enter the final week of the US Open, many things remain to be seen. How will Andy Roddick, an American who announced that this will be his last tournament, end his once promising career? Will Federer be able to hold onto his number one ranking? Can Andy Murray, Olympic gold under his belt, finally win a major?

I hope you’re as excited as I am to find out the answers to these questions, but before we get ahead of ourselves I should warn you: this post isn’t actually about the US Open. It’s about another major tennis tournament.

This post is about the All England Lawn Tennis Club, home of Wimbledon.

Wimbledon Agassi quote

One of the (many) perks of the study abroad program that I participated in this summer was that my time in London overlapped with the timing of Wimbledon, allowing me to witness top notch tennis twice in the span of one week.

Had I planned ahead? Bought tickets? Of course not. If you’ve ever watched Wimbledon before, even from TV, it doesn’t exactly look like a place for a sports fan on a college budget. How could I possibly get into a place like that?

The Re-sale Line

It’s easy really. Set your alarm for an ungodly hour – try somewhere between 4 and 4:30 (too early? just don’t go to sleep!). Hop on the tube. Try and relax during your tube ride; it’s a good 45 minutes away, and you’ll want your energy so you can get good placement in the queue. Now the important thing to remember when you get to your spot in the queue is to stay focused – don’t let the food vendors distract you. Sure a hot cup of tea sounds lovely and those bacon baps (British speak for a bun with bacon in it) smell heavenly, but you do not want to leave your patch of grass until you have been given your official queue card, which marks your existence/place in line.

Fast forward a few hours. Your queue card is safely in hand and the queue has finally begun to move. They check your number, send you on through security and up to the ticket office, where a grounds pass for the day only costs you 20 pounds. You have no reserved seat anywhere, but you are free to roam about the grounds, stopping to watch a few points here and there, munching on an order of strawberries and cream (or two or three), and just generally admiring what might be (in this fan’s opinion) the biggest, prettiest country club you’ve ever seen.

Wimbledon strawberries and creamAfter you’ve gotten your fill of wandering around (or like us, after you’ve taken an entire day to do just that and now you’re back for more), you might want to head over to Wimbledon’s best business innovation: the re-sale line. See, the people who shell out the big bucks for fancy seats at Centre Court and Courts 1 and 2 don’t always stay through to the last match. And instead of letting those seats stay empty, the All England came up with a brilliant idea: resell those seats at a much lower price to the poor souls who couldn’t get in there in the first place.

This is where I found myself on July 2nd, the second Monday of the tournament, shivering and shielding myself from the drizzle, hoping that somebody richer than I was would get bored and head for home. Luck was a fan of the little people on July 2nd because me and nine other friends all got to see matches on Centre Court – for just 30 pounds – that’s less than $50.

Wimbledon ticketsIt was still the early rounds at this point, so Novak Djokovic made pretty quick work of his opponent. But I got to watch Novak Djokovic play on Centre Court, at Wimbledon, for 30 pounds. Sounds like it’s worth getting up at 4:30 for?

That’s what I thought.

 

Welcome Back!

Well look who’s back in the blogging world.

Some of you know me – you’ve been with me since my days of sporadic posting on Tumblr. Some of you might be new to The Female Fan – welcome.

So why the change? It’s been a longtime coming, fueled by my desire to be on a different blogging platform, along with the promise to myself that I definitely, absolutely, must post more consistently. Push finally came to shove this past week when my Sport Marketing professor (also my go-to resource for career advice) announced that she would be giving us short prompts to get us in the blogging habit. And so the experiment begins! We’ll have a healthy mix of answers to her questions, and some longer posts on relevant sporting news.

My professor’s first prompt was two-fold – why the sports industry? What is your most memorable sports moment? I feel as though my answer to the second question plays directly into my answer to the first. As some people know, when I was five and a half my dad took me to my first Major League Baseball game. I was happy enough that it was Beanie Baby day, but my introduction to professional sports was special for another reason: David Wells pitched a perfect game. Though I wasn’t fully aware of the greatness I had witnessed, that game now symbolizes what I love most about sports: the culture. In addition to its many, many explicit rules baseball also has an extensive set of ‘unwritten rules,’ especially as they pertain to something as glorified as a perfect game. Announcer jinxes, mood in the dugout, whether or not anyone talks to the pitcher throughout the game – and this is just the tip of the superstitious baseball iceberg. This is what I love. A culture that is so deep and rich that the only way to even begin to understand it is to experience it directly. This is what I was introduced to at the age of five and a half – and it is now something I have to be around.

I often joke that the baseball gods had it out for me early, but I think they’ve gotten a bit more than they bargained for with me. I’m in now, and I’m not planning on going anywhere until you see the letters ‘GM’ next to my name.

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Andrea

Northern girl in the UNC-Chapel Hill Class of 2014 studying Sports Admin, PR, and Sports Communication. Baseball nerd adding yet another voice to all the talking heads out there in sports.

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